It doesn't really matter if he says he's gay, straight or bi. Anyway, Judith Butler (sex philosopher) said that everyone is gay and just forced through heterosexual institutions.

Or maybe Jake (and his publicist?) knows that acting out like that gets him lots more attention. And everybody knows no publicity is bad publicity, because at least people are still talking, aye? Besides, it's a pretty much tried tested and true strategy used by a lot of Japanese musicians and anime artists. It gets the girls going, and we are usually the selling demographic for any media.